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Sponsorship Agreement template

A sponsorship agreement sets out what a sponsor pays or provides, and what the sponsored party gives in return, such as logo placement, naming rights, promotion, and hospitality.

A sponsorship agreement is a contract in which a sponsor pays money or provides goods in return for exposure, such as logo placement, naming rights, or promotion at an event or in a program. You need one whenever the sponsor expects specific benefits, so both sides know exactly what they are buying and what happens if the event changes.

Use this template — sign onlineOpens as a ready-to-send document with signature fields placed.
Replace everything in [BRACKETS], export to PDF, then send it for signature.

1. Parties

This Sponsorship Agreement (the "Agreement") is entered into as of [EFFECTIVE DATE] between [SPONSOR NAME], located at [SPONSOR ADDRESS] (the "Sponsor"), and [SPONSORED PARTY NAME], located at [ADDRESS] (the "Organizer").

2. Sponsored Property

The Sponsor agrees to sponsor [EVENT / TEAM / PROGRAM / CHANNEL NAME], [DESCRIPTION, e.g. an annual conference held on DATES at VENUE] (the "Property"), at the [SPONSORSHIP LEVEL, e.g. Gold] level.

3. Sponsorship Fee

The Sponsor will pay the Organizer [AMOUNT AND CURRENCY] (the "Fee"), payable [PAYMENT SCHEDULE, e.g. 50% within 14 days of signing and 50% by DATE]. [OPTIONAL: The Sponsor will also provide the following in-kind contributions: PRODUCTS / SERVICES, valued at VALUE.] Fees are exclusive of applicable taxes.

4. Sponsor Benefits

In return, the Organizer will provide the following benefits: [LIST BENEFITS, e.g. logo on event website and signage; booth space of SIZE; X complimentary passes; speaking slot; mentions in newsletters and social posts; naming rights for SESSION]. Details and deadlines are set out in [EXHIBIT A].

5. Exclusivity

The Sponsor will be the exclusive sponsor in the [CATEGORY, e.g. banking] category for the Property during the Term. The Organizer will not accept sponsorship from direct competitors in that category. [OR: This sponsorship is non-exclusive.]

6. Trademark License

Each party grants the other a limited, non-exclusive, non-transferable license to use its name, logos, and trademarks solely to perform this Agreement, in accordance with any brand guidelines provided. Each party will submit materials using the other's marks for approval at least [NUMBER] business days before use. All goodwill remains with the owner of the marks.

7. Organizer Obligations

The Organizer will deliver the Property substantially as described, deliver the benefits in Section 4, obtain all permits and insurance required for the Property, and provide the Sponsor with a post-sponsorship report including [METRICS, e.g. attendance, impressions, lead lists where lawfully permitted] within [NUMBER] days after the Property ends.

8. Cancellation and Make-Goods

If the Property is cancelled or materially changed, the Organizer will promptly notify the Sponsor and, at the Sponsor's option, either provide equivalent substitute benefits or refund the portion of the Fee attributable to benefits not delivered. Neither party is liable for delays caused by events beyond its reasonable control.

9. Term and Termination

This Agreement runs from the Effective Date until [END DATE]. Either party may terminate for material breach not cured within [CURE PERIOD] days of written notice, or immediately if the other party's conduct brings it into serious public disrepute.

10. Indemnification and Insurance

Each party will indemnify the other against third-party claims arising from its own negligence, breach of this Agreement, or infringement by materials it supplies. The Organizer will maintain general liability insurance of at least [AMOUNT] for the Property.

11. Governing Law and General Terms

This Agreement is governed by the laws of [GOVERNING LAW JURISDICTION]. It is the entire agreement between the parties on its subject, may be amended only in writing signed by both parties, and may not be assigned without the other party's written consent.

12. Signatures

The Parties agree that this Agreement may be signed electronically and in counterparts, and that electronic signatures have the same effect as handwritten signatures. [SPONSOR NAME] Signature: ____________________ Name: [SIGNATORY NAME] Title: [SIGNATORY TITLE] Date: [DATE] [SPONSORED PARTY NAME] Signature: ____________________ Name: [SIGNATORY NAME] Title: [SIGNATORY TITLE] Date: [DATE]

Our take: Our take: list the benefits as a checklist, not a paragraph. "Prominent branding" means something different to every sponsor; "logo on the stage banner, 3 social posts, 10 tickets" doesn't. The clause people forget is cancellation: what the sponsor gets back if the event is postponed, scaled down, or moved online. Exclusivity is the other trap; keep it narrow to a category. For smaller creator deals our influencer agreement is lighter, and nonprofits running events should see our nonprofit page.

When should you use a sponsorship agreement?

  • When a company sponsors an event, conference, or festival
  • For sports team, athlete, or club sponsorships
  • When a brand sponsors a podcast, newsletter, or YouTube channel
  • For non-profit and community program sponsorships

How do you fill in this template?

  1. Enter the sponsor and sponsored party details and describe the property being sponsored.
  2. Set the sponsorship level, fee, payment schedule, and any in-kind contributions.
  3. List every sponsor benefit with deadlines, and decide on category exclusivity.
  4. Complete the cancellation, insurance, and governing-law clauses.
  5. Upload the agreement to eSignSimple and send it to both signatories for e-signature.

How do you get it signed online?

  1. Save it as Word or PDF. Paste the filled-in text into Word or Google Docs and keep it as a .docx file, or export it as a PDF. eSignSimple accepts both, plus DOC, ODT and RTF, up to 25 MB; Word files are converted to PDF on upload.
  2. Upload and place the fields. Sign up with Google, upload the file and drag signature, initials, date and text fields onto the page for each signer. Set a signing order if one party must sign first.
  3. Send it for signature. Each signer gets a private link and signs in the browser without creating an account. Automatic email reminders go out every three days (up to three) until everyone has signed.
  4. Keep the signed copy. When the last person signs, everyone can download the final PDF with a certificate of completion, an audit trail and a SHA-256 fingerprint you can verify later.

Signing on your own device only? The guide to signing a PDF covers the free built-in options, and the security page explains how signed files are stored and verified.

This template is general information, not legal advice. Laws differ by country and state; have a lawyer review contracts with high stakes.

Written by Buğra Sözeri, founder and editor, eSignSimple · Last reviewed

Buğra builds eSignSimple and writes and maintains its guides. He researches each legal page against the official texts linked on it and updates pages when the law or the product changes. He is not a lawyer, and nothing here is legal advice. About eSignSimple

Frequently asked questions

What is included in a sponsorship agreement?

Typically the sponsorship fee, the benefits the sponsor receives, exclusivity, trademark use, cancellation terms, reporting, and termination rights.

What happens if a sponsored event is cancelled?

The agreement should say. This template gives the sponsor a choice between substitute benefits and a refund for undelivered benefits.

What is the difference between a sponsorship and an influencer agreement?

A sponsorship usually buys visibility around an event, team, or channel. An influencer agreement pays a creator to produce specific content promoting the brand.

Can a sponsorship agreement be signed electronically?

Yes, in most jurisdictions. eSignSimple lets both parties sign online and records an audit trail with timestamps and IP addresses.

Can a sponsorship agreement be signed electronically?

Yes. Upload your Word or PDF version, place signature and date fields, and send it; signers open a link and sign on any device without creating an account. eSignSimple adds an audit trail and certificate of completion. You can set a signing order so the sponsor signs first and your organization countersigns.

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